The Rede approach

Rede Partners is a leading independent fundraising advisor to the private equity industry, which since inception in 2011 has advised on primary fundraisings and secondaries aggregating over €12 billion for its clients. With a well-resourced 35 person team based in London, Rede has a rigorously implemented approach combining focus, a comprehensive service offering across the entire spectrum of investor-facing activities, and a long term business development perspective. The Firm’s business model is underpinned by an unwavering commitment to delivering against its clients objectives, helping them tackle the challenges and opportunities of today’s capital raising environment.

  • Focused and intensive work with a select group of managers with whom we have conviction 
  • Comprehensive offering going beyond traditional introductory services and supporting across all areas of investor facing activity
  • Well resourced high calibre deal teams removing the burden of fundraising from our clients
  • Long term approach through strong, aligned partnerships that begin well before fundraising commences and continue long after it is finished


Each client has different requirements. We reflect this through a tailored approach, leveraging our capabilities across primary fundraising, secondaries and strategic advisory.

Primary Fundraising

Intensive project management
Tactical campaign planning
Terms and conditions
Global investor development
Continual process management to close


LP liquidity solutions

Fund end of term solutions

Staple transactions


Aged primaries

Strategic Advisory

Positioning and marketing advice
LP perception studies
Fundraising viability assignments
New product development
On-going IR advisory